Remember the days when a journalist could just write a story and leave all the editing, publishing, promotion and distribution to other people on your newspaper staff? No longer.
In this crazy Web 2.0 world of ours, everyone is a one-man news operation. And if you want to get read, you've got to get dugg. So here are some helpful pointers on how to get noticed by Digg and other social bookmarking sites.
1. Break your article into a numbered list of easy-to-digest snippets. People love top-10 lists, how-to's and collections of Web sites, software, etc.
2. Hype Promote the article's contents (see headline above). Little words like "amazing," "unbelievable," "mind-blowing," etc., go a long way. And use at least five exclamation points in the headline (any combination will do; you can spread them throughout the headline or save them up for a big bang at the end). And don't forget to CAPITALIZE key words!
Bonus tip: Combinations of these techniques can be especially powerful. Trust me!! You'll get INCREDIBLE results!!!
3. The best predictor of future performance is past performance, right? So don't be afraid to repeat yourself or previous Digg posts. Most people have short attention spans and need to be reminded of things. If someone points out the dupe, argue that there might have been someone, somewhere in the universe who hasn't read it before and it therefore deserves to be a top-rated story.
4. Rumors -- no matter how ridiculous, poorly sourced, silly or illogical -- are fair game. And there's nothing wrong with making wildly speculative claims or draw overreaching conclusions about minor new developments. Accuracy is highly overrated.
5. Apple, Google, Digg, Kevin Rose! Apple, Google, Digg, Kevin Rose! Apple, Google, Digg, Kevin Rose! Apple, Google, Digg, Kevin Rose! Apple, Google, Digg, Kevin Rose! Apple, Google, Digg, Kevin Rose! Apple, Google, Digg, Kevin Rose! Apple, Google, Digg, Kevin Rose! Apple, Google, Digg, Kevin Rose!Apple, Google, Digg, Kevin Rose!
6. Linux rules; Microsoft sucks. The sooner you get that through your head, the happier you'll be.
7. Make more friends. Or submit your own articles.
8. To draw in more readers be as vague as possible in the headline and the summary. Examples: "Something very INTERESTING is going on at Google!!!!!" and "What will those Japanese inventors think of NEXT!?!?!?!?!?!? The answer may surprise you..."
9. People like nice, round numbers. So if do don't have enough material, fill the list with something lame. Like this.
10. The best predictor of future performance is past performance, right? So don't be afraid to repeat yourself or previous Digg posts. Most people have short attention spans and need to be reminded of things. If someone points out the dupe, argue that there might have been someone, somewhere in the universe who hasn't read it before and it therefore deserves to be a top-rated story.