Paying Attention

Yoda: He is not ready.

Luke: Yoda! I am ready. I... Ben! I can be a Jedi. Ben, tell him I'm ready.

Yoda: Ready, are you? What know you of ready? For eight hundred years have I trained Jedi. My own counsel will I keep on who is to be trained! A Jedi must have the deepest commitment, the most serious mind. This one a long time have I watched. All his life has he looked away... to the future, to the horizon. Never his mind on where he was, what he was doing.

—The Empire Strikes Back

The old cliché that time is money isn't always precise, but it hints at an idea that I'm increasingly convinced is true — human attention is the most precious resource we have.

We spend eight or more hours a day at work, but we're not really paid for our time. We're paid to apply our skills and talent to a particular set of tasks (projects, customers, problems). Setting aside the myth of multitasking, that means focus. We're paid to pay attention, in other words.

Advertisers spend millions on the hopes you'll pay attention for 30 seconds. People humiliate themselves on national television for the attention. Aspiring actors take on one low-wage job after another in the hopes of a big break that will make them famous.

In our personal lives, attention is the most valuable thing we can give our friends and family. I can't think of anything more irritating than trying to talk someone who's physically with you but on a phone call or texting someone else (I’ve been guilty of this myself). We crave having attention paid to us. Attention is the currency of love.

Paying attention is good for our own well being, too. Whether you call it "mindfulness" or "living in the present," paying attention to the here-and-now is vital to staying centered. As a wise person recently told me: we can't change the past, and we don't know the future. That leaves the present.

And that's worth paying attention to.