Tuesday, June 19, 2007

Newspapers Should Embrace Online Aggregators

Amen. 

The problem that newspapers and other traditional media brands have is that they still see branding as a function of controlling the distribution channel, rather than branding each unit of content that must now live and survive on its own in a disaggregated online media ecosystem.

But the real missed opportunity for newspapers is in optimizing their content to convert user who find their way to newspaper content via search and other aggregators into subscribers and direct users of the brand. The New York Times, having learned from search master About.com, is using this approach with its Times Topics pages, which rank high in Google for generic terms and draw users in to the universe of NYT content.

Source: Publishing 2.0

Sunday, June 17, 2007

Europe, consolidated



I merged the London and Paris photos into a single slideshow. If you'd rather browse individual photos or see larger versions, just click on any picture.