Wal-Mart still doesn't get it

From today's Wall Street Journal (reg. required):

Wal-Mart Stores Inc., under pressure to boost productivity at its Sam's Club wholesale unit, is cutting a small number of store-management jobs at the operation as part of a rare nationwide job cut.

The world's largest retailer by revenue plans to consolidate about 3,000 salaried-manager positions at some 580 U.S. Sam's Club stores, according to people briefed on the situation. It isn't clear how many people will lose their jobs. The unit has more than 100,000 employees world-wide.

According to the Consumerist, they're cutting the department-level managers -- basically, the people in charge of the, say, the bakery or the photo department. But this isn't a cost-cutting move. Oh no siree. It's an effort to improve customer service.