Journalism as a service

In a post about the fight at the L.A. Times about whether to run front-page ads, Jeff Jarvis makes an interesting point about journalism as a service vs. journalism as a product.

But what is the LA Times as a local brand and service — note: service vs. product — going to look like in five years and how is it going to get there? How can it get far more local than it is today? How can it build broader networks of people and content and advertising? How can it pay for all that development and experimentation? And how can it survive long enough to get there?

While the distinction may seem semantic, I think the industry's mistaken impression of itself underlies its fear and loathing of readers' migration online.

As a product, newspapers are doomed -- and their demise is coming a lot faster than many of us realize. But as a service, journalism and the journalism business have unprecedented opportunity. The sooner journalists start thinking of their business as a service, the better equipped they'll be for the changes ahead.

Source: BuzzMachine