Clueless

 San Francisco Chronicle columnist David Lazarous proposes trying to extract licensing fees from sites that link to newspaper stories.

If newspapers aren't going to collectively reach into the pockets of online readers, they should at least focus their attention on other Internet players that are profiting from newspapers' content.

First off, there are the aggregators, sites like the Drudge Report and Huffington Post that pull together stories from a wide array of media sources (and charge advertisers a fee to appear beside links to content that they had nothing to do with creating).

This is not only impractical -- hyperlinking isn't just a feature of the Web, but its very structure -- it's business suicide. Why would you purposely drive away all the potential advertising?

Newspapers need to get over the idea that people are going to pay for content online. With a few notable exceptions -- The Wall Street Journal and maybe The New York Times -- they just aren't. Sad but true. Instead, newspapers need to focus their energies on getting advertisers online.

Google, which in many ways is far more useful than the typical local newspaper, doesn't charge subscription fees and somehow manages to rake in the dough. Why can't newspapers?

Source: San Francisco Chronicle