Wednesday, July 18, 2012

Motoactv price slashed to $150

One of my best gadget purchases ever, the all-in-one fitness/music/life-tracking Motoactv GPS sports watch, just got a 40% discount. Unfortunately, I can't tell whether this is a good thing.

If the stock-clearing discount is a prelude to a new version of the product, I'm happy to hear that Motorola is sticking with the product, which despite some annoying flaws, is ahead of its time in the fitness tracker category. This device played a big role is keeping me motivated and disciplined in my half-marathon earlier this year. The Google executive now in charge of Motorola is a triathlete, so there's hope that he's pushing for a watertight, tougher version of the Motoactv.

motorola-motoactv

But my fear -- and gut feeling -- is that the discount actually means Motorola is killing off the device. That would be a shame, but it wouldn't be the first time a well-conceived tech product has failed in the marketplace. And cleaning out the product catalog is common after an acquisition.

Still, discontinuing the device so soon after adding golfing features and advertising it so heavily would seem odd. And Google is pushing Android anywhere it can. I mean, come on -- This device is a whole lot more practical than Google Glasses.

But if Arrested Develoment can get cancelled, I guess anything is possible.

If the Motoactv is indeed being killed off, I hope the company does one last favor and give users a way to keep using the device, either maintaining the portal or enabling the device to transfer run data to third-party sites.

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