Wal-Mart opts for ‘Christmas’ marketing

Wal-Mart Stores Inc.’s Christmas cheer seems to be a hot trend this season as several other retailers including Kohl’s Corp. and Macy’s, a division of Federated Department Stores Inc., are also stepping up their Christmas marketing. The moves respond to mounting criticism from religious groups that staged boycotts against Wal-Mart and other merchants after they eliminated or de-emphasized “Christmas” in their advertising.

Because there's nothing Jesus wants more than to see his birth turned into a way for retail chains to boost shareholder returns -- during a traditional pagan holiday, no less. Cha-ching!

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