Lose the clown
McDonald's wants to look more like Starbucks, according to this article in BusinessWeek. I went to a McDonald's for the first time in years a few weeks ago, and have to admit that they've really managed to turn things around. Paying with a debit card was quick and painless -- easier than cash, actually -- and they've revamped the menu with somewhat healthier items. (Of course, I still ordered a Big Mac and fries.)
Still, the photos in the article make it clear that they're ripping off Panera Bread, not Starbucks.
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