More evidence that newspapers are clueless about the future

From Poynter, where a reporter talks about trying to find a story online:

So I went to Philly.com and searched for it.

You guessed it: It's not there. Or at least when I searched for it in their search box, it didn't come up. (You can only search Philly.com articles for the last seven days.)

Next step? Google.

I typed in exactly the same search command, and -- yup, you guessed it again -- up comes the article. From Philly.com.

Is something wrong with this picture? Indeed.