Time Warner to Sell 5% AOL Stake to Google for $1 Billion - New York Times

Microsoft more ethical than Google?

From the NY Times:

Google will also make a special effort to incorporate AOL video programming in its expanding video search section and it will feature links to AOL videos on the video search home page. These links will not be marked as advertising.

An executive involved in the talks said Time Warner asked Microsoft to give AOL similar preferred placement in advertising and in its Web index and that Microsoft refused, calling the request unethical.

The article doesn't say whether Google does this in other cases, but if money is being exchanged for links, clearly those links should be labled as advertising. Google is a media company, after all, and transparency with users is a hallmark of media ethics. You'd think that Google would have more appreciation for the value of user trust.