Apple bites

I've never really been a big partisan when it comes to operating systems; I championed the Mac operating system in the 1980s and still use one regularly at work. At the same time, I have the lastest versions of Windows XP in my laptop and home PCs. As far as I'm concerned, people should use whichever operating system feels right for them and lets them do the things they want to do.

But it really irks me when some igorant Mac user -- particularly one who doesn't know much about computers to begin with -- starts popping off about how superior his beloved Apple is. I'm talking about the little smirks when a Windows machine crashes (because as we all know, Apples NEVER crash -- I reboot my iMac twice a day for the fun of it), the snarky comment when a Web news outlet issues a new Windows virus alert (like most software developers, virus writers ignore the Macintosh) and the clicking tongues when Microsoft attracts more antiturst scrutiny (Steve Jobs, apparently, is not a control freak who wants to control every aspect of computer from hardware to software to retail experience).

Every system has its strengths and weaknesses, and people will naturally have different opinions about the best system for them. But why do Apple users have a fervor unmatched in the Windows world? Because when you're in the majority, you don't have to be so defensive.

Buying a Mac doesn't just mean paying more for your computer. Buying a Mac means you're stuck with one vendor for your machine, the operating system, nearly all of the software and most connected peripherals. So this is freedom from a monoploy? Buying a Mac means having to adjust the memory allocation for each application separately. This is user friendliness? Buying a Mac means having to make sure your printer fonts match the ones installed on your computer. This is simplicity?

Don't get me wrong. Apple makes some elegant, brilliant computers and software. That's something that no single company in the Windows world has yet duplicated, simply because of the split hardware/software nature of the PC arena. And OS X is a nice operating system, pretty to look at and rock solid to use. But I, like 97 percent of computer buyers, want choice. I like choosing from dozens upon dozens of different computer systems, made possible becuse Microsoft embraced the concept of licensing the operating system. I like being able to find software for almost every whim, made possible because users flocked to the idea of a low-cost PC and created a wide audience for Windows developers -- who in turn created a vast array of software. I like having a wide array of peripherals that extend the life of my machine and make it more useful over time.

So you like your new Apple iBook? Good for you. It's a well-designed machine, and is probably worth its premium price.

But for most of us, the world is a lot bigger than four computer models, or for that matter, a single PC manufacturer. Isn't that what Thinking Different is all about?